Marketing is one of the few costs where the spend and the return are deliberately out of step. You pay for the campaign now and the leads, sales and brand value accrue over the weeks and months that follow. For a company confident in its numbers, a Credicorp facility can fund a campaign so a good window isn't missed for lack of upfront cash.
What a campaign facility can cover
- Paid advertising and media buying.
- Creative, production and agency costs.
- Launch events, sponsorships or a seasonal push.
How it works
You apply as a UK limited company or LLP for the business purpose of marketing. If approved, you draw the funds, run the campaign, and repay over the term and at the rate shown in your offer document as the returns come through.
Invest with discipline
Borrowing for marketing is sensible when you can measure return and have a realistic view of payback — not as a hopeful punt. Track results so you know the campaign is covering its cost. The facility is to the company, with no director personal guarantee. Credicorp is an exempt business lender outside the FCA consumer-credit regime, so the Financial Ombudsman Service and FSCS do not apply.
See also: Paying suppliers early to secure settlement discounts, Using a Credicorp facility to fund a VAT bill, Funding a new hire before they become profitable.