Yes — funding a marketing or growth push is a genuine business purpose, and you can apply for finance to cover it. The application is the same whichever specific need you have; what matters is that the borrowing is for the business and that the amount fits what the company can comfortably afford.
Why this is a valid purpose
Investing in a campaign, a new hire's ramp-up, or a push to win more work is a forward-looking use of finance; a short-term loan can fund it while the returns build. That makes it exactly the kind of short-term, working-capital need a Credicorp Business Loan is built for. Being clear about the purpose is helpful — what counts as a business purpose and why we need to know what the finance is for.
You do not need quotes or contracts for a short-term loan — a clear one-line purpose is enough. The affordability test is what sets the amount, not the type of cost — what does assessing affordability mean.
Sizing it right
Borrow what the need requires and the business can carry, not the maximum on offer — does applying for a larger amount make a decline more likely. Model the repayment against your cash flow at Credicorp Tools. When you know the figure, run the quick checklist.
Apply to fund funding a marketing or growth push.
We lend only to UK limited companies and LLPs, the loan is to the company with no director personal guarantee, and this is business finance outside the consumer-credit regime — as an exempt lender under Article 60B of the Regulated Activities Order we sit outside FCA consumer-credit regulation, so the Financial Ombudsman Service and FSCS do not apply.
Because the payback is less immediate than, say, a supplier bill, be realistic about the timeline in your own planning — the growth guides at Credicorp Learn help you weigh it up.
See also: What counts as a business purpose?, How do I know whether Flex or a one-off loan is the right thing to apply for?, What does 'assessing affordability' actually mean?.