Yes. A company rebrand or market relaunch is an investment that concentrates its costs at the start — branding agency fees, new collateral, updated signage, website redesign, and launch marketing — while the commercial benefit accrues gradually over months. Short-term finance closes that gap so the company can commit to the full programme rather than a watered-down version constrained by immediate cash availability.
What rebranding costs look like
- Strategy and brand identity agency fees
- Trademark search and registration
- Graphic design, copywriting, and photography
- Website redesign and domain migration
- Printed collateral, signage, and vehicle livery
- Launch PR, paid media, and event costs
- Updated packaging for physical products
Choosing between a Business Loan and Flex
If the rebrand has a defined scope and a single agency quote, a Credicorp Business Loan gives a clean fixed sum with a predictable repayment schedule — ideal when the total cost is known upfront. If the project is phased — brand identity first, then website, then collateral in waves — Credicorp Flex lets your company draw each phase as supplier invoices arrive and repay between phases, keeping the facility available for the next tranche without returning to a lender each time.
Timing the relaunch properly
Rebrands that are underfunded at launch often miss their impact window. A truncated rollout — new logo, old website, inconsistent collateral — can actively undermine the investment. Funding the full programme from the outset means the market sees a coherent, complete change rather than a half-finished one.
We lend only to UK limited companies and LLPs, and the loan is to the company with no director personal guarantee. As business finance outside the consumer-credit regime, it is not covered by the Financial Ombudsman Service or FSCS.
See also: Funding a website or e-commerce build, Funding a conference, trade stand, or industry exhibition, Funding stock for a new product line launch