Deciding whether to push on or to stop is one of the loneliest calls in business. It is part commercial judgement and part legal duty, and getting it right protects both the company and you.
The commercial question
Is there a realistic, evidenced path back to viability — a recovering pipeline, a workable restructure, a bridge that the numbers support? If yes, trading on to reach it can be right. If the plan rests on hope, be very careful.
The legal line
As insolvency looms, continuing to run up debts you cannot repay can expose a director to personal liability for wrongful trading. Keep records of your reasoning, and take advice when the risk is real.
Get advice at the pivot
This is precisely the moment to involve a licensed insolvency practitioner. Early advice can reveal a rescue route, or confirm that stopping now protects more than pressing on.
If you are at this decision, take advice quickly — it is the responsible move, not a defeat.
We lend only to UK limited companies and LLPs, and the loan is to the company with no director personal guarantee. As business finance outside the consumer-credit regime, it is not covered by the Financial Ombudsman Service or FSCS.
See also: A director's legal duties when money is tight, Is my company insolvent, or just short of cash?, Rescue options that avoid formal insolvency.